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High tech acquisitions: what the latest tech wars mean for big data

Posted by Rebecca Landon on Sep 19, 2014 5:04:51 PM

Information is the oil of the 21st century, and analytics is the combustion engine” – Peter Sondergaard, Senior Vice President at Gartner Research.

We’re all aware that ‘big data’ was the buzz-phrase of 2013 - over £2.2 billion of investment was pumped into start-ups focusing on big data last year alone. But as we watch Google, Facebook and Microsoft grapple over the next biggest thing in analytics, it’s important to get a handle on, or “feel for” what exactly these mega high-tech acquisitions mean for everyone else. Is it something we as B2B business owners need to be thinking about, have an opinion on and an understanding of?

In a word, yes.

Here’s what you need to know about the latest tech wars, and why they’re relevant to you.

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Topics: Marketing automation, Big data, High tech acquisitions

The great marketing automation myth – what you need to know before diving in

Posted by James Johnston on Sep 12, 2014 5:11:00 PM

I hate to break it to you, but marketing automation isn’t a magic solution.

Despite all that Internet noise, there is no instantaneous solution to honing your sales and marketing strategy: no easy fix, and certainly no one-size-fits all solution. That’s not what marketing automation is about. In all honesty, it’s not even a time saver. In fact, to get marketing automation right it will take a good investment of time, resource, energy and a solid financial commitment. And anyone who tells you otherwise is lying.

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Topics: Marketing automation, B2B marketing automation

The top 3 types of B2B content that resonate with IT pros

Posted by Lucie May on Sep 10, 2014 3:48:14 PM

Contrary to popular belief, this is not your average IT Pro:

Img: TalkbackThames

In today’s competitive (and increasingly digital) marketplace, the responsibility of the IT department has rapidly expanded from simply keeping the lights on, to driving new and innovative technologies which empower – and grow – the business. This is great news for us marketers. Our much sought-after IT pros are therefore often on the lookout for new ways to overcome their challenges, be it hardware, software, or support.

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Topics: B2B content

Jaw dropping: 10 insane marketing automation stats for 2014

Posted by Rebecca Landon on Aug 29, 2014 5:14:00 PM

If there’s one trend to keep an eye on for the remainder of 2014, it’s marketing automation. With more and more B2B companies seeing the benefit of tying tangible results to previously intangible metrics, it’s a revolution that has no sign of slowing down.

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Topics: Marketing automation

The role of graphic design in B2B marketing automation processes

Posted by Saul Rosell on Aug 22, 2014 11:21:17 AM

As a graphic designer, I’ve had to face quite a few challenges in my 14 years in the business. From creating and refreshing brands, to designing functional websites, user interfaces, posters, brochures, emails, etc.

That’s what designers do - and these projects are what any good graphic designer has in his portfolio.

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Topics: B2B marketing automation, graphic design

Re-doing your B2B website? 5 recommended reads for marketing managers in 2014

Posted by Rebecca Landon on Aug 15, 2014 3:30:00 PM

The problem with an industry that constantly changes is that there’s no such thing as a ‘timeless’ guide, and that can make things tricky when you’re looking for the best advice for a website re-design. But thankfully, there are books that come pretty close.

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Topics: content marketing, B2B website, B2B website design, copywriting, UX

Top 5 recommended reads for the B2B sales professional in 2014

Posted by Kenton Whittle on Aug 8, 2014 4:16:16 PM

With the role of the B2B sales professional integrating ever more with marketing and customer service, it’s little wonder that the demand for practical, straight-talking and no-nonsense sales books is high.

However, with so many points of view out there, it’s easy to feel like you’re drowning in a sea of contradictory advice. Luckily for you, I’ve taken the liberty of compiling a list of 5 sales books – cutting-edge and otherwise - that really do stand out.

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5 tell-tale signs you’re throwing away your marketing automation investment

Posted by Vanessa Green on Aug 1, 2014 1:01:11 PM

‘All you need to do is invest in this easy-to-use marketing automation platform to solve all your sales problems!’ says the vendor. ‘Once it’s set up, just hit this big green ‘GO’ button and you’ll have more leads than you know what to do with!’ (Cue pound signs flashing in his eyes!)

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Topics: Marketing automation, marketing automation software, marketing automation budget

Death of a salesman: why traditional B2B selling is a thing of the past

Posted by James Johnston on Jul 25, 2014 3:49:00 PM

It’s no big news that the old picture of the salesman – briefcase in hand, slicked back hair, glint in the eye – no longer exists (thankfully). We’re all aware that over the last few years, the sales landscape has changed completely (and forever) with power and information now on the side of the potential buyer.

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Topics: B2B sales, B2B selling, B2B salesman, B2B sales and maketing

The sales professional's B2B lead nurturing playbook

Posted by James Cox on Jul 18, 2014 1:54:00 PM

There’s nothing more frustrating for a sales professional than watching good leads go stagnant. It’s the eternal question – if your lead isn’t ready to buy, how do you keep them engaged with what you’re doing? You don’t want to lose them, but you sure as hell don’t want to come across as pushy. Surely, you think, there has to be some middle ground? Luckily, there absolutely is.

I’ve found that there are three golden rules when it comes to B2B nurturing sales leads. In this new era of an integrated inbound and outbound sales approach, sales professionals can (and must) be far more fluid with their approach – utilising strong content, a good social strategy as well as smart SEO in order to not only create leads, but to keep them engaged.

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Topics: B2B sales leads, B2B lead nurturing

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